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2024 Festival and Event Management Online Course 

September 23 – November 1, 2024

Festivals and events create community pride in what makes a place unique and special. As the industry continues to evolve after the COVID-19 global pandemic, our course content is updated with the latest and most relevant materials to help festival and event organizers build a more resilient and sustainable future.

What marketing strategies will help you sustainably grow your event? How do you manage an event’s financial health and sponsor relationships? How do you implement health and safety protocols going forward? Let’s explore the answers together, as you pivot, maintain critical relationships, and reset your events.

Throughout the course, you will develop a business plan tailored to your event, laying out the roadmap for your event to adapt and succeed.

The Tourism Center is continuing to offer a special early bird rate to the Fall 2024 class: Register by Sep 13, and you will get $150 off, equivalent of 25% off, the regular registration fee.

Six Continuing Education Credits (CEUs) are available to those completing the full course

TIMELY TOPIC: Greening Events – Sustainable Practices for Festivals and Events 
November 4 – 8, 2024

A Timely Topic is a one-week deep dive into a current trend or an emerging issue for festivals and events. It can be taken in combination with the full course or on its own.

Festival organizers and event producers are under pressure to minimize the environmental impact of their festivals and events, while also considering attendees’ needs and expectations. This Timely Topic provides a comprehensive introduction to the key elements of festival sustainability and serves as a guide for festival organizers and event producers to create environmentally and socially responsible events. The one-week course covers waste management, energy and water usage, transportation, and community engagement.

One Continuing Education Credit (CEU) is available to those completing the Timely Topic.

For more information on the six-week course and the Timely Topic, please visit the course webpage or contact Xinyi Qian at


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