Concerts Are a Risky Business: Why Leave Success to Chance?

The concert entertainment booking process should not be left to chance. Yet many venue talent booking agents focus on the wrong information when booking entertainment for their events. Instead of using data, they focus on things like music genre; whether they have heard of the artist; the artist’s performance fee, and artist’s availability as they go about booking entertainment.

What do these issues have to do with booking entertainment that will result in a financially successful concert? If fact, they only have a small impact on the actual financial success of the concert. By focusing on the wrong information for artist booking, the booking agent is rolling the dice and increasing the likelihood that the event will not achieve the goals set out for it. 

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