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WEBINAR: The Future of Sponsorship

  • Thursday, May 21, 2020
  • 3:00 PM - 4:00 PM
  • Webinar
  • 0


Registration is closed

Sponsorship is more important than ever as we are starting to implement new safety protocols into the budget. This webinar will address what the future of sponsorship might look like going forward and how they might show up or not show up at your event. Join us to hear from our knowledgeable group of panelists about what they are experiencing and how they are planning for what is next. 


Jean Ryan, Founder - JRI Marketing
JRI, A Partnership Marketing Firm has been representing events and advising clients for over 20 years.  Jean, along with her business partner (and older sister!) Mary, have been lucky enough to raise millions of dollars for some of the best events around.  Currently JRI’s event portfolio includes Word Play (a new book festival in the Twin Cities), the Twin Cities Jazz Festival and the Cities 97 Basilica Block Party. 

Jim Leighton, Founder - RAIN
Jim is the founder of RAIN, a creative fundraising strategy agency based in the Twin Cities. Jim spent the last 20 years producing events in the nonprofit space helping to raise more than $52M for charity. He has been an active member of the events community, serving in several volunteer positions with the International Live Events Association, including a term as chapter president.

Lara Engh, Trade Marketing Manager - Anheuser Busch
Lara is the Trade Marketing Manager for Anheuser Busch where she manages event sponsorships, sports team partnerships and activations and retail support. Lara has worked at Anheuser Busch for 5 years, and prior to managed Marketing, Promotions and Sponsorships at Entercom Radio and also worked at various ad agencies in Minneapolis managing media accounts for many CPG companies. In her spare time, she’s also a Girl Scout Cookie mom and lately, a homeschool teacher as well.

Jim Audette, Co-Founder - Street Factory Media
Jim is a 20 year industry veteran who started out on the client side working with the State of Minnesota to develop the award-winning Target Market youth tobacco prevention campaign. He co-founded Minneapolis-based Street Factory Media in 2003, which has become one of the nation’s premier experiential marketing agencies. Street Factory executes cutting-edge programs for brands ranging from Nike and Adidas, to Google, Coke, Ford, Dairy Queen, Caribou Coffee, Totino’s, MINI USA, Blue Cross Blue Shield and Old Spice.

Jeff Horowitz, VP of Brand Partnerships - Street Factory Media
Jeff has spent over twenty five years working in the music and entertainment industry. He began his career working with Grammy Award winning record producers, Jimmy Jam and Terry Lewis. He then moved to Los Angeles and spent over 10 years working with record producer and former President of Columbia Records, Rick Rubin. Jeff has since returned home to Minnesota where, for four years, he has spearheaded both the sales division for Rhymesayers Entertainment as well as the Brand Partnerships for Soundset Music Festival. He is now the Vice President of Brand Partnerships and New Business Development for a Minneapolis-based experiential marketing company, Street Factory Media.


Meghan Gustafson, mpls downtown council


Steve Madson, SRO Productions, Inc.

May 21 - 3:00-4:00PM

We will send out information on how to connect closer to the event. Event will be recorded and available to view post-webinar.

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