Networking Breakfast and Registration
Morning Icebreaker: Get to Know Your Fellow Attendees!
Join us for this quick networking session and learn more about the festivals and vendors that are at the conference. This is a great chance to meet other people that are from similar size festivals as yours.
Conference Welcome and Opening Remarks
Keynote Speaker - The Impact of Your Personal Brand in Building Business
Every person has a brand and that brand has a voice in every way we show up through our image, our communications, and the experience we deliver in personal interactions. This powerful and interactive presentation will help you understand and leverage your personal brand to create and build meaningful connections and grow your organization. She will cover: The secret to an effective and memorable personal brand message in memorable day-to-day interactions and online; How to bring your brand to life consistently and intentionally through your image, your communications, and in the experience of working with you to leave a lasting and positive impact.
Speaker: Kathleen Crandall, Know My Impact
Optimizing the Volunteer Experience
Volunteer Recruitment & Retention; Volunteer Incentives & Managing their Expectations. Tracy shares insights, tips and unique perspectives of working with volunteers at events.
Speaker: Tracy Nielsen, HandsOn Twin Cities
An introduction to Google Analytics
Knowing your audience and what they want is an important factor to market to them successfully. By using Google Analytics, you are able to see valuable insights that can shape how you run your business. In this session we will discuss why you need it, how to get it, and how to use it to pull the most effective data for your business.
Speakers: Tory Kalousek, Hubbard Interactive
Ruth Tambornino, Hubbard Interactive
Networking and Lunch
Turning Difficult People Into Fans
We live in a world where the disgruntled can impact the reputation and success of your event, company brand, or personal brand with one tweet or post. It is critical to understand the triggers of bad behavior and fan behavior, and how to turn a difficult situation into a positive. This powerful presentation will help you understand and leverage difficult people and situations to create opportunities that build your fan base.
Speaker: Kathleen Crandall, Know My Impact
Breakout Session: Ask the Vendors Poker Crawl! Vendors spend many hours at festivals and events throughout the year. We've paired each vendor with a festival that uses their services. Together they will share their best tips and tricks for festival management. Bring your questions! Pick three sessions, 20 min each:
Jim Bach, Apres Tent Rental / Jon Iannazzo, Atmosphere Events
Diana Rohlfson, Biffs, Inc / Dot Belstler, Twin Cities Pride Festival
Wendy Famodu, Ziegler Power / Tom Sullivan, Pro Events
Mary Anderson, Anderson Race Management / Kate Frye, City of Saint Paul
Gary Range, Midwest Radio / Deb Schaber, Saint Paul Winter Carnival
Vince Vanella, Environmental Svcs / Steve Madson, SRO Productions
Great Events from Greater Minnesota
Planning events outside of a major metropolitan area can sometimes be challenging. These event planners will give an overview of their events and share how they find vendors, challenges and concerns with permitting and how they market their events in greater MN.
Junia Joseph-Benham, Rooted Creative, Moderator
Meghann Southwick, Rochester Downtown Alliance
Jared Olson, Eelpout Festival (Walker, MN)
Stacy Wegner, Red Wing Collectors Society
Evy Nerbonne, Hudson Hot Air Affair and RiverFest
Deb Anthony, Defeat of Jesse James Day (Northfield, MN)
Influencer Marketing: The New Endorsement
You have heard of the effectiveness of influencer marketing, with macro influencers like Kylie Jenner, Jennifer Aniston, Gigi Hadid, and many more. Although influencer marketing isn’t as expensive as some other forms of advertising, small businesses may struggle to set aside funds for it. That is where micro-influencers come into play. In this session, we show you how to find your own influencers and tactics to utilize them for your business.
Speaker: Ashley Konz, Hubbard Interactive
Take a break before our evening activities. A shuttle runs all night between the hotel and the Treasure Island harbor. The first shuttle leaves at 5:50 p.m.
6:00 p.m. - 9:00 p.m.
Annual Thursday Night Soiree
The island is calling you! Hop aboard the MNFEA Shuttle for the Treasure Island Harbor. We'll be alone in the deserted paradise for a tropical- themed night of food, fun and games. Wear your beach party apparel and prepare for a fiesta MNFEA style! Grab the shuttle back anytime you're ready to end the evening.